Managing the perceived value of a company’s product is often instrumental in providing for a company’s success. Controlling how customers perceive the value of your product can be tricky business and can even seem counterintuitive at times, but failure to do so can have dire consequence for a product and the company that produces said product.
The Logitech Revue will be the first Google TV set-top box available, but its $300 price tag takes it right out of the game. I just don’t see how consumers are going decide to pay $300 for a device who’s sparse features page has fewer features than the other contenders that are already in the market… and […]
It seems that 2010 is going to be the year of Internet Television. With devices coming out of the woodwork to get content onto your TV via the interwebs, the options for receiving content from somewhere OTHER than the cable cartels is quickly growing. There are, however, a few notable surprises happening through this mad […]