Managing the perceived value of a company’s product is often instrumental in providing for a company’s success. Controlling how customers perceive the value of your product can be tricky business and can even seem counterintuitive at times, but failure to do so can have dire consequence for a product and the company that produces said product.
It seems that 2010 is going to be the year of Internet Television. With devices coming out of the woodwork to get content onto your TV via the interwebs, the options for receiving content from somewhere OTHER than the cable cartels is quickly growing. There are, however, a few notable surprises happening through this mad […]